The Television Broadcasting Industry – Present day and future challenges and opportunities
Today’s media ecosystem is undergoing dynamic changes -- video content viewership is in flux proven by the trends of non-linear viewing behavior, mobile video consumption, and the rapid rise of cord cutting coupled with the increased penetration of Over The Top (OTT) players such as YouTube TV, Hulu, DIRECTV NOW, etc.
Eric Lassberg, President and General Manager of KXAN, will discuss how KXAN is addressing these industry trends and how we see our place in this rapidly changing media ecosystem. How will local broadcast TV stay relevant and continue to serve their local community and what is the future of TV?
About our speaker
Eric Lassberg was born and raised in Dallas, TX eventually heading to Austin, TX to become a 2nd generation Longhorn graduating from the University of Texas with a degree in Advertising. He returned to Dallas to begin his career at KXAS-NBC as an Account Executive. He remained in Dallas 10 years, spent time in in Atlanta for four years, and earned his GM stripe in Wichita, KS for six years before moving back to Austin where he became General Manager of KXAN, KNVA and KBVO in 2006. When he arrived, KXAN was a distant 3rd place station trailing by 11-12 revenue share points behind the leader KVUE. In 2016, for the first time ever, KXAN became the #1 station in revenue market share, also becoming the #1 news station in the market in the previous year of 2015 in all key newscast time periods. He is married to Ashley Lassberg, who he met in Wichita, KS, and they are proud parents to Bella and Sawyer.
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