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Justin Foster, Root + River

  • October 05, 2022
  • 7:00 AM - 8:30 AM
  • UT Club, 2108 Robert Dedman Dr, Austin TX 78712


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The Art of Unfinishing

At least 50% of business is a complete mystery; a vast unknown that unfolds in radically unexpected ways. True leadership has always been much more about stepping into this unknown than managing the known. Yet somewhere along the way, we became addicted to certainty. Data became our idol. Pretense became our reality. In this thought-provoking and soul-stirring keynote, Justin Foster challenges these conventional business norms by making the heretical claim that the secret to navigating uncertainty is Unfinishing - a philosophy that embraces never getting there, never being done. Unfinishing will challenge you to question your own assumptions and biases and embrace the mystery of the unknown.

About our speaker:

Driven by the belief that love is a prerequisite for leadership, Justin Foster is the co-founder of the intrinsic branding firm Root + River as well as a speaker, writer, poet and mentor. Along a journey that began on a cattle ranch in eastern Oregon, Justin has spent two decades providing unconventional and often heretical brand strategy coaching to executives and founders of every sector and industry. In his coaching, writing and speaking, Justin seeks to inspire you to go inward, embrace the mystery and show the world who you truly are. Justin lives in Austin, TX with his partner and their son and also has two grown children and a grandson. He loves deep conversations, great coffee, good bourbon and real country music. 


6:50am - Coffee & Networking 

7:10am - Breakfast Buffet

7:25am - Introductions & Announcements

7:50am - Speaker Introduction

8:20am - Q&A

8:30am - Have a wonderful Wednesday!

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