J. B. Sauceda, Texas Country Reporter

J. B. Sauceda, Host and Executive Producer, Texas Country Reporter, Texas Monthly

About the Program: 

A Mile Above Texas: My Journey to Hosting Texas Country Reporter

"How did you get the job hosting TCR?" is the number one question J.B. is asked by people he meets, and he'll describe the meandering career that led him there. We'll make stops in advertising, logistics, social media, and eventually the last several years taking on the role of hosting TCR. Hop in and join J.B. for his meandering journey to TCR.

About the Speaker:

J.B. Sauceda is the host and executive producer of Texas Country Reporter, the longest running independently produced show on television, now entering its 55th season. Each week, J.B. and his crew travel the state uncovering the stories of ordinary Texans doing extraordinary things — a job that feels less like hosting and more like a calling.

Before stepping in front of the camera, J.B. spent a decade as a commercial and editorial photographer, then built a career as a serial entrepreneur. He founded Texas Humor, a social media brand that grew into a retail clothing company, then founded and scaled Sauceda Industries, a third party logistics firm, from a startup into a 150-person third-party shipping operation before selling it to Cart.com in 2021. He's also the author of Y'all Need This Book: The Definitive Guide to Being Texan, with over 50,000 copies sold. 

Agenda: